Caroline’s story

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It all started with a post it note...

On yet another Saturday, Caroline worked while her daughter sat at the edge of the desk, doodling on a stack of post-it notes she'd raided from the stationery cupboard.  

Caught in a cycle of long hours ticking boxes, timesheets and overtime working on things that happened in the past with no clear alternative options. It was time for Caroline to think outside of the box.

It wasn’t until the Monday morning when Caroline was back to the working week, feeling deflated with an ever increasing to do list, that she saw a colourful post- it note on her desk (show below). This instantly made her smile and gave her purpose.

This post it note was a keeper. Caroline put this on her wall and knew she wanted to work in an environment that enabled her to feel like she could fly and others too.

Two years later, Caroline and the post- it note closed the chapter and door to her office and went on to create Infinitas. The post-it note went on to become the company logo and core principles.

These core principles remain for our team, our clients and our professional partners:

  • Feeling you can fly by removing the barriers
  • Being proactive in the moment as opposed to reactive after the event
  • Sense of purpose and having fun

Caroline's story did not start with an easy decision, to close the door to 20 years of service in her first practice and face the unknown.  The timing to create a new practice that embraced the Digital accounting age couldn’t have been better as with 1 month post set up, Covid hit the world as did the demand for digital.

And so the story continues with the incredible Infinitas team, onward professional network and of course the inspiring clients we have the pleasure of working with each and every day.

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